Hybrid Racer is an exciting, commercial sports and media platform, combining real and virtual racing.

accelerating change

Car racing is a highly attractive global sport for B2B and B2C brands looking to promote their products and services to a wide and engaged audience while aligning with innovation and technology in the mobility industry.

In racing, promoting the shift towards sustainable fuel and power units has become vital. Meanwhile, simulator racing actively strives to attain professional recognition while fostering connections across generations.

For Finland, staying up-to-date is essential to ensure the preservation of our rich heritage and ongoing success for future generations.

How do we do it?

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By scouting, coaching and commercializing new racing stars in both the real and virtual worlds.

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By creating awarness for our actions driving change in responsible mobility.

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By utilizing the strong global reputation of Finnish drivers and other players in the industry.

platforms

RACING SERIES
ADAC GT4 Germany logo
Le Mans Virtual logo
TEAMS
Walkenhorst Motorsport logo
Williams Esports logo
AMBASSADOR
SM Trogen logo

global events

this is where we operate

Williams Esports, UK
Williams Esports, UK
GT4 Germany Series, GER & NL
GT4 Germany Series, GER & NL
Walkenhorst Motorsport, GER
Walkenhorst Motorsport, GER
SIM Racing Module, FIN
SIM Racing Module, FIN
Driving Experiences, FIN & GER
Driving Experiences, FIN & GER

our values

Hybrid racer value icon: innovation
Innovation

Actively seeking new ways to blend digital and real-world racing, staying at the forefront of racing technology, and enhancing the overall racing experience.

Hybrid Racer icon: community
Community

Building a supportive and engaged community of racers, fans, and partners who share a passion for both digital and real-world racing.

Hybrid Racer icon: entertainment
Entertainment

Providing excitement, engagement, and a dynamic blend of skill and strategy, enriching the overall experience for both participants and spectators.

Hybrid racer value icon: sustainability
Sustainability

Committing to sustainable practices that reduce the environmental impact and contribute positively to the broader racing ecosystem.

Hybrid racer value icon: passion
Passion

Igniting the dedication, enthusiasm, and unwavering commitment of partners, participants and fans, elevating the sport to a whole new level of devotion and intensity.

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Safety & Integrity

Prioritizing safety, fair play, ethics, and transparency, ensuring that the sport is conducted with honesty and sportsmanship.

why partner with us?

Access is everything! We are experts in international business with over 30 years of experience in various fields. We understand the opportunities, challenges, and principles of international business and trade.

We offer exclusive access, support in navigating the exciting sports environment, and the tools to help you stand out and create a lasting impact with Finnish style. We drive sales and cultivate partner networks through local partnerships in the Central European B2B and B2C markets.

Partnership includes access to

Entertaining Content
Entertaining Content
Strategic Branding
Strategic Branding
Unique Customer Engagement
Unique Customer Engagement
SIM Racing Module, FIN
Exciting Events
Approachable Ambassador
Approachable Ambassador
Dynamic Business Network
Dynamic Business Network

team

ONE RACER,
TWO WORLDS

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Talent
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Human Performance
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Content
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Promotion
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Coaching
Hybrid Racer: Samu-Matti
Sami-Matti Trogen
The first original Hybrid Racer

Professional BMW M4 GT3 and GT4 racing driver and Williams Esports driver since 2020.

Contact person: Jukka Mildh

operational team

Jukka Mildh
Driver and Partner management

Sports management, media, communications and marketing expert with extensive Formula 1 experience.

Jukka Mildh
Driver and Partner management

Sports management, media, communications and marketing expert with extensive Formula 1 experience.

Jukka Mildh
Driver and Partner management

Sports management, media, communications and marketing expert with extensive Formula 1 experience.

Jukka Mildh
Driver and Partner management

Sports management, media, communications and marketing expert with extensive Formula 1 experience.

Contact

Join us to drive the change in the future of racing

Portrait image of Jukka Mildh
Jukka Mildh
Driver and Partner management

Sports management, media, communications and marketing expert with extensive Formula 1 experience.

+358 400 711 835
Send us a message
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We're part of Sontek Racing

Sontek Racing is a sports production company that operates in the media, competition, and event environments of real and virtual life.

The company produces racing content, events, and builds modern teams and communities. It optimises management structures and conditions for driver performance as well as career planning.

Sontek Racing is boosting motorsport’s transition towards more sustainable events, fuels, and power units.

The company's mission is to keep Finland at the cutting edge of racing so we can preserve our country’s global motorsport reputation, inspire the next generation of drivers and fans, and grow our sport.

sontekracing.com